Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer. Among its many findings, the Female Passion Report revealed that: 28 percent ...

NASCAR® and NBC Sports have teamed up to launch TrackPassTM on NBC Sports Gold, a new streaming product representing NASCAR’s most significant undertaking in the direct-to-consumer space. Set to launch in early December, TrackPass on NBC Sports Gold builds off the foundation set by FansChoice.tv and immediately becomes the most robust live and on-demand ...

Looking to join the pantheon of classic basketball-themed films (Hoosiers, Glory Road and Coach Carter come to mind, though it’s been a while since a really good one has come out), Ben Affleck is set to star in The Way Back, due in theaters from Warner Bros. in March. In ...

Green Bay is, in a word, unique among NFL cities. Besides having a few hundred thousand or a few million or so fewer residents in its metropolitan area, it’s the one holdover from a very different time in pro football’s history. And with the 100th anniversary of the then-Acme Packers, ...

A recent Front Office Sports story talked about how the Rams’ Aaron Donald is quickly becoming the face of the NFL from a marketing side. Pizza Hut, Dick’s Sporting Goods, Electronic Arts, Dr. Teal’s and electric car maker Karma Automotive have all lined up to join the team of the two time NFL Player ...

OVERALL SEASON RECORD (45-33-2)    BEST PICK RECORD  (33-21-1)   SATURDAY: Mississippi State +21.5 over Alabama (Best Pick) (LOSS) South Carolina +10.o over Texas A&M (Best Pick) (LOSS) Texas Tech +3.0 over TCU (Best Pick) (WIN) Auburn +3.0 over Georgia (Best Pick) (LOSS) Oklahoma -10.5 over Baylor (Best Pick) (LOSS) Missouri ...