IBO Boxing Honesty and Integrity
In this edition of PTIsles, Joe Buono (@IslesBlog) sits down with Nick Hirshon, the author of “We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders.”
Topics Discussed:
- Reason for writing the book
- The apparel trends that led to the Isles rebranding
- How a Billy Joel song inspired the fisherman logo
- STIC demands the original “NY” logo return
- Former players reminisce about their time wearing the sweater
- Polarizing views on whether it should be remembered or forgotten
- The early days of “Nyles” the mascot
“We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders” is due out on December 1, 2018.