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While fans and media members grumble about a Jets players fire sale that will keep them in a rebuild mode next fall, the team continues to press ahead with fan and tech-friendly programs that can and should appeal to a casual and less traditional demo.
The latest came about Thursday in the form of Jets Boarding Pass. The new program will allow fans to attend every 2017 home game and sit in a different seat each time. They are the first NFL team to offer their fans a season-long mobile subscription.
The program requires a signup to the official Jets mobile app, and will allow to sit in a different seat location every game, varying from the lower bowl to the 300 level. Pass holders will be notified of their seat location through the Jets App upon arrival at MetLife Stadium on game day within two hours of kickoff. There are also a whole set of redeemable rewards tied to a loyalty program as well, all for a one-time payment of $725 or a simple payment plan.
“We are always looking for new ways for our fans to experience game day, and we also pay very close attention to trends in the industry and in the market,” said Jets President Neil Glat in a statement. “As consumer preferences are shifting towards mobile transactions, we wanted to provide Jets fans with a unique and convenient way to attend Jets games, and we think the Boarding Pass addresses that.”