Those of us whose teams’ recent playoff performances have made us reach for an antacid or five (I’m talking to you, fellow Packers fans…) may appreciate a bit of fun from TUMS around this year’s Super Bowl. It’s the TUMSworthy Big Game Trivia (TUMS not being an official sponsor, and ...
Read More »NLL Scores Big With B/R Live, Facebook, Twitter ‘GOTW’
In a move that is geared towards maximum exposure for the league, the National Lacrosse League (NLL) today announced that a “Game of the Week” will stream live and free across its broadcast partner B/R Live domestically and on Twitter and Facebook across the globe, beginning with Saturday’s New England ...
Read More »How Twitter Can Increase Sport’s Brand Loyalty
Sports and social media are two of the biggest industries in the world, but how can they combine their forces to help each other succeed? Twitter is a platform that sports fans run to, whether to find information on individual teams or players, view different opinions, or share their thoughts. ...
Read More »Jackson, Mayfield Pace Social Presence Among Heisman Candidates
Louisville QB Lamar Jackson, last year’s Heisman Trophy winner, and Oklahoma QB Baker Mayfield, this year’s favorite, are ranked as the top two candidates by their estimated value per social media post, according to top athlete marketing platform opendorse. Jackson’s Twitter following of around 139,000 at press time and strong ...
Read More »Where is Twitter Streaming Making An Impact In Sports? How About Lacrosse?
There was huge buzz around Twitter’s mega partnerships with leagues like the NFL and how the live streaming of games on the platform will be transformative. While there is no doubt those partnerships are still evolving and have become a great conversation and marketing piece on what is already a ...
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