Pexels-Markus Spiske DDSports Inc. (ShotTracker), a revolutionary sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, today announced an $11M USD funding round led by Evertz Technologies Limited (“Evertz”) and Verizon Ventures. ShotTracker will use the funds to accelerate its deployment across ...
Read More »Swet Tailor Partners with The Reese’s Senior Bowl as First-Ever Official Off-The-Field Apparel Sponsor
Los Angeles-based fast-rising menswear brand Swet Tailor, the creators of EveryDay. EveryWear,™ has teamed up with the Reese’s Senior Bowl, the preeminent college football all-star game, to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. It is the first time the Senior Bowl has brought on a brand ...
Read More »CELSIUS Teams Up with MMA Superstar Dustin Poirier
Celsius Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS®, today announced that they have officially signed Dustin Poirier to Team CELSIUS to act as an ambassador and engage with fans and consumers on behalf of the brand. “I’ve been a fan of CELSIUS for a long-time – ...
Read More »GSTV and WAVE.tv Launch Partnership To Bring Unique Sports Content To National Video Network
GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a new content partnership with WAVE.tv, the sports media company for today’s fan that reaches over 200 million viewers and receives 3.9 billion views monthly across its portfolio of media brands. ...
Read More »America’s Boating Channel Presents ‘Nav Rules and Boat Lights’
America’s Boating Channel America’s Boating Channel™ is presenting a new mini-series comprised of four videos answering the most frequently asked questions (FAQ) about the Navigation Rules. For the next two weeks, every Friday afternoon at 4:00 PM Eastern Time, a new “Navigation Rules FAQ” title will debut on America’s Boating Channel’s website homepage ...
Read More »SiriusXM, NBA Expand Streaming Audio Agreement
Pixabay/Tookapic The National Basketball Association and SiriusXM have expanded their agreement to include additional streaming rights starting with the 2020-21 NBA season. The multi-year agreement will provide SiriusXM subscribers with the SiriusXM Premier Streaming Package access to live audio broadcasts for every NBA game. Subscribers with either a SiriusXM Premier ...
Read More »Drone Racing League, DraftKings In Official Sports Betting Agreement
DRL The Drone Racing League (DRL), the global, professional drone racing property, today announced a deal with DraftKings Inc. (Nasdaq: DKNG) to make the sports technology and entertainment company an Official Sports Betting Partner of DRL. Upon completion of this deal, DRL drone races became the first aerial sporting event ...
Read More »The Masters Tournament Moves to SiriusXM
GOLF.com SiriusXM announced today it has signed a new agreement to become the exclusive audio broadcaster of the Masters Tournament. For the 2021 Tournament, scheduled for April 5-11, SiriusXM will produce and present live play-by-play broadcasts all four days of Tournament play from storied Augusta National Golf Club in Augusta, ...
Read More »La Vida Baseball Launches New Series, Mas Que Un Juego, Featuring Conversations with Iconic Latino MLB Players
credit: David Shankbone La Vida Baseball, the nation’s leading multi-language Latino baseball lifestyle media company, is gearing up to launch its newest show Mas Que Un Juego, on Thursday, January 7, 2021 via La Vida Baseball’s (@lavidabaseball) social media platforms. The new show celebrates the Latino experience through unfiltered conversations ...
Read More »National Lacrosse League Launches Redesigned Website With Agency Partner AOR
The National Lacrosse League (NLL), North America’s premier professional lacrosse league, today announced the relaunch of its website, NLL.com, with a complete technological and U/X U/I redesign by AOR. Designed mobile-first for digitally native fans who want to get in on the action any time, any place, the new site captures ...
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