News

The NBA 2K League is teaming up with live entertainment and brand experience company Superfly to bring an exciting new look and marketing approach to the 4th annual NBA 2K League Draft. Due to the pandemic, the 2021 NBA 2K League Draft is moving to a virtual environment, a big ...

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced that the NLL Board of Governors has officially approved the start of the 2021-22 season for the weekend of December 3rd-4th. The schedule will call for 18 regular season games followed by ...

Having just completed one of the most decorated careers in college football history and weeks away from the likely No. 1 selection in the pro draft, Trevor Lawrencehas signed on with Topps in a landmark deal that will see the winningest starting quarterback in Clemson history featured in an exclusive ...

Ryan Callahan (credit NBC Sports) MSG Networks just announced that former Rangers star and team captain Ryan Callahan will join the Rangers broadcast team for two select games this week. Callahan will appear in studio alongside John Giannone and Steve Valiquette (who will join remotely) for the Rangers upcoming games ...

Alliance Sports LLC (“Alliance Sports”), in partnership with funds managed by Oaktree Capital Management, L.P. will provide loans to Minor League Baseball (“MiLB”) teams in need of capital through a newly created fund.  The fund will be for MiLB teams impacted by COVID-19 who need financing. Eligibility criteria includes all ...

Flickr/SN#1 (Steven Newton) SiriusXM announced today that World Golf Hall of Fame member Greg Norman will be the lead analyst for SiriusXM’s exclusive play-by-play audio broadcasts of the Masters Tournament this April. Norman will join play-by-play announcer Brian Katrek in the broadcast booth at Augusta National Golf Club all four ...

Lasso Pickleball Lasso, a high-performance apparel brand, is excited to announce they have struck a one-year deal as a partner of the Professional Pickleball Association (PPA), the premier provider of professional and amateur pickleball tournaments for all ages. Lasso will be working with the PPA as a tour sponsor, the “Official ...

Triller Fight Club today announced that Mercedes-Benz Stadium in Atlanta, Georgia, will be the home for TFC’s inaugural event of 2021, the April 17 boxing Pay-Per-View card headlined by Jake Paul and Ben Askren. This will be the first-ever fighting event at one of the most dynamic venues in the ...

FanDuel Group, the premier online gaming company in the United States, announced the appointment of Amy Howe to the newly created role of President with responsibility for leading the company’s core commercial functions across its Sportsbook, Casino, Racing and Daily Fantasy units. Howe joins FanDuel Group from Live Nation Entertainment ...

Conte Forum (credit Wikimedia Commons/Cipriansjr) Dedication to Community (D2C), a national non-profit that educates and empowers communities on diversity, belonging, and equity, today announced a historic partnership with Boston College (BC) to create and implement an extensive awareness and action program for all of BC’s 900 student-athletes, coaches and staff. ...