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CB Sports LLC, owner of popular Philly-based website CrossingBroad.com, and Warwick Gaming LLC, owner of PASportsbooks.com and BetNewJersey.com, announce the acquisition of EliteSportsNY.com, a popular New York sports digital media property.
CB Sports and Warwick Gaming have formed a jointly-owned holding company, CBWG Media Group LLC, to acquire EliteSportsNY.com and its associated digital media assets, including social media accounts, email lists, and network of podcasts.
The acquisition will advance the growth strategy of CB Sports and Warwick Gaming into the highly-coveted New York-New Jersey sports market.
“I am thrilled to expand our footprint outside of Philly,” said Crossing Broad founder and editor Kyle Scott. “For years, we’ve entertained the idea of growing CB outside our local market, but starting a new site from scratch in a sports-crazed market like New York would have proven to be a very difficult task. With Elite Sports NY, we acquire a premium digital media property with a substantial audience. Our plan is to keep everything that makes Elite Sports NY a must-visit destination for New York sports fans, and layer on our CB method for growing the audience and monetizing content.”
“At Warwick Gaming, our core competency is rapidly growing online businesses through a targeted digital marketing approach,” said Warwick Gaming founder Jason Ziernicki. “Elite Sports NY instantly becomes the largest site in our portfolio, and is exceedingly well-positioned to capitalize on the rapid rollout of legal sports betting in the United States.”
EliteSportsNY.com averages over 375,000 monthly readers with over 20,000 followers across various social media platforms. It has credentialed writers with New York’s largest professional sports teams, including the Yankees, Giants, Jets, Knicks, and others.
Elite Sports NY was founded by Robby Sabo in 2015 and has quickly become New York’s largest independent sports media property.
“I’m thrilled to have CBWG Media take control of Elite Sports NY,” Sabo said. “Ensuring a quality company and quality leaders took control after myself was my top priority, and both Kyle Scott and Jason Ziernicki fit the bill. ESNY has provided many individuals a platform to showcase their talent and I look forward to what CBWG has in store for the site moving forward. I could not be prouder of everybody on the ESNY team.”
“The job Robby has done in growing his site so quickly is nothing short of remarkable,” Scott said. “From someone who knows what it’s like to grow an audience in a highly-competitive sports market, I’m blown away by what Robby has done to build an outlet with arguably the best NY sports coverage on the planet.”
CBWG Media will immediately take over operation of Elite Sports NY and promote writer Danny Small into a more comprehensive role overseeing the day-to-day operation of the site.
Sabo will remain with the site for a period of time to ease the transition.
“It’s important for us to expand upon what Robby has built, not change it,” Ziernicki said. “Elite Sports NY readers and followers should notice little change in the type of coverage they see— in fact, they should see expanded coverage of their favorite teams.”
With the acquisition, the combined efforts of CB Sports and Warwick Gaming will have an audience of over 650,000 monthly unique visitors, largely concentrated in the Northeast.