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Thuuz Sports, the fast-growing leader in automated short form sports video production, took home the top award at Thursday’s Broadcast Tech Innovation Awards, winning for their cutting edge use of AI and ML as part of their collaboration with FOX and IBM during the FIFA World Cup. Thuuz’s powering of the highlight machine was a first in consumer technology and has ushered in a new era of engagement with custom highlights for broadcasters and consumers alike. The honors taken home last week follow finalist accolades awarded by Cynopsis Sports and Hashtag Sports earlier this year for Thuuz’s cutting edge technology work.
The inaugural Broadcast Tech Innovation Awards celebrate the exceptional teams behind the most outstanding broadcast productions of the past year. The awards spotlight the industry talent creating the television productions with the biggest impact. The nominees from both sports and entertainment production came from Broadcasters, Production Companies, Post Production, Content Creators & Technology Supply Chain from around the world.
Thuuz’s automated FIFA World Cup Highlight Machine presented by Fox Sports (https://www.foxsports.com/soccer/fifa-world-cup/highlights) , enabled fans to produce their own highlight reel from trillions of custom possibilities. The Highlight Machine marked the FIRST time this type of technology has been made available to the consumer; a technology which will now be adapted to other major sports events and leagues through broadcast rights holders.
The Thuuz roster of clients includes FOX Sports, NBC Sports, the NFL, Direct TV, Dish Network, Hulu, IBM, Liberty Global, Kayo Sports and Charter Communications among many others.