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When fans tune into the NBA Finals on ABC, they’ll be joined by two superfans – superheroes Peter Parker/Spider-Man and Tony Stark/Iron Man.
In advance of the July 7 release of “Spider-Man: Homecoming,” this summer’s most highly anticipated movie, ESPN CreativeWorks and Sony Pictures have collaborated on a series of four spots that will air throughout the NBA Finals. The creative follows Spider-Man (Tom Holland) when he is invited to an NBA Finals viewing party hosted by Tony Stark/Iron Man (Robert Downey Jr.), but runs into multiple hurdles that could make him miss the party. Stark’s loyal assistant, Happy Hogan (Jon Favreau) also appears as he tries to pull off the party without a hitch.
The creative is directed by Jon Watts, the director of Spider-Man: Homecoming.
“Our in-house creative team, CreativeWorks, worked with Sony Pictures to develop a unique, fun story across this creative series while incorporating cutting-edge technology that connects the spots to an exciting highlight that just happened live moments earlier in the game,” said Carrie Brzezinski, Vice President of Marketing Solutions, ESPN. “Additionally, we were thrilled to bring fans a star-studded cast from the world of sports and pop culture with new surprises in each piece of creative.”