Colleges Go Into Podcasting

Last week DGital Media announced they had partnered with the most respected voice in the NFL, Peter King and MMQB. Today the biggest college programs join the conversation, literally, through a new deal with collegiate marketer Learfield.

The launch of on demand audio will feature football, men’s basketball and Olympic sports of the Alabama Crimson Tide, North Carolina Tar Heels, Oklahoma Sooners and Oklahoma State Cowboys, with additional programs to be added soon. The podcasts will be a first-ever opportunity to hear this level of behind-the-scenes insight, guest interviews and conversation by voices fans know – will be introduced every Tuesday and Friday. Fans will be able to listen and subscribe to these podcast series 24/7 on many platforms including Apple iTunes, Stitcher, Spotify and Google Play.

“The major college sports marketplace in the United States is insatiable when it comes to consuming content, and this partnership is a great example of where we can help many colleges go by creating a compelling and engaging on-demand audio platform for their millions of fans,” said Chris Corcoran, Chief Content Officer, DGital Media in a statement. “All the platforms we engage on are the exact ways in which college fans, especially younger, engaged millennials, are consuming media, so know this has huge potential.”

“Research shows that 72 percent of millennials listened to digital audio the past month and 46 million users overall have listened to a podcast in the past 30 days, making these original podcasts an outstanding platform for our university partners,” added Tom Boman, Learfield’s vice president, broadcast operations. “Not only can our schools extend their reach with fans week to week with added value for that overall experience, but it’s content their fans won’t get anywhere else.”

Hearing all Saban all the time, just what football fans need.