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Yahoo Inc. (NASDAQ: YHOO) and PGA TOUR this week announced a strategic relationship to deliver free, live, and on-demand video content from the PGA TOUR to fans around the world, no cable subscription or authentication required. Teeing off today with the AT&T Pebble Beach Pro-Am, now on Yahoo, viewers around the world can stream Featured Holes coverage from PGA TOUR LIVE during the early rounds of tournaments such as THE PLAYERS Championship and the FedEx Cup Playoffs. PGA TOUR LIVE is the PGA TOUR’s new streaming video service, which offers premium and free live video from 30+ events each year, of which, Yahoo will be streaming Featured Holes coverage.
Yahoo will also offer global access to video on demand (VOD) PGA TOUR content, including access to highlights and original content from tournaments, such as the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, and Mackenzie Tour-PGA TOUR Canada. The companies have also launched a live, co-branded PGA TOUR leaderboard, which includes live play-by-play, shot-by-shot graphics, live audio, and VOD. The co-branded TOUR leaderboard can be found at http://www.pgatour.com/yahoo/leaderboard.html.
“Our global collaboration with Yahoo continues to expand,” said Rick Anderson, EVP of Global Media at PGA TOUR. “Yahoo continues to be one of the largest sports audiences in the world, and we look forward to distributing PGA TOUR LIVE Featured Holes coverage via Yahoo Golf platforms around the world.”
“We’re excited to expand our sports offering through our partnership with the PGA TOUR and to bring fans closer to the live action of tournaments, like THE PLAYERS Championship and FedEx Cup Playoffs,” said Phil Lynch, VP, Media Partnerships at Yahoo. “Bringing PGA TOUR’s premium content to Yahoo makes a great addition to our lineup and further demonstrates our commitment to delivering the best digital sports content to our users and advertisers.”
Sports is a critical category in Yahoo’s growth strategy, and partnerships with organizations such as the PGA TOUR, MLB and NBC Sports are further indication of that investment. Yahoo’s recent partnership with the NFL allowed for more than 15 million viewers to watch the first-ever global live stream of a regular season NFL game, for free.